NeoLog is systematically expanding its international presence and creating a permanent sales structure in Romania. With MPL Automation SRL from Satu Mare, we have found an exclusive sales partner for the Romanian market.
Individual projects have already been realised in Romania in recent years. With the new partnership, the cooperation now has a clear organisational basis and permanent regional responsibility.
For NeoLog, Carsten Brilka, Head of Sales & Sales Technology, is supporting the expansion of the international sales organisation. At MPL Automation, Managing Director Tibor Seibel is responsible for strategic and operational market support.
Proximity to the customer as a strategic approach
For NeoLog, internationalisation means supporting projects where they arise - close to the customer and close to the actual processes. With the exclusive sales partnership, we are strengthening our presence in south-east Europe and creating clear responsibilities locally.
MPL Automation analyses existing material flows and workplace structures in Romania, provides project planning support and assists with the implementation of modular intralogistics and workplace solutions directly at the customer's premises.
„For us, the focus is not on rapid expansion, but on the sustainable development of viable structures,“ emphasises Carsten Brilka. „With MPL Automation, we are creating the basis for long-term and reliable cooperation in Romania.“
Tibor Seibel also sees the cooperation as a logical step: „The modular systems from NeoLog specifically expand our portfolio in the area of intralogistics and workplace design. As an exclusive partner, we can provide structured and continuous support to companies in Romania.“
Furthermore, thanks to our robotics representation of Yaskawa, we can implement the automated assembly cell such as the O-cell, which achieves 501TP3 space savings while simultaneously increasing efficiency, for our customers.
Industrial environment with development potential
In recent years, Romania has developed into an increasingly important production location within the EU. Investments in production, automation and infrastructure are increasing the need for structured, flexible material flow and workplace concepts.
With the new sales structure, NeoLog is responding specifically to this development and is gradually expanding its international organisation.
The presence in Romania complements the recently strengthened structure in Switzerland and is part of the consistent further development of our international sales organisation.
